CEI Rankings/ Overall
Top 50 Highest-Earning Characters
Which character earns the most?
Ranked by Estimated Annual CEI Value — merchandising, publishing, movies, games, TCG and fan momentum, added up across franchises.
All figures are independent estimates (CEI Estimate) in Japanese yen, not actual sales. Confidence: A = anchored / B = calibrated / C·D = estimate.
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#1
PikachuPokémon
TCGMerchConfidence B
CEI Estimate
¥188.5B
- 1PikachuPokémonTCGMerchB¥188.5B
- 2MarioSuper MarioGamesMerchD¥123.1B
- 3Monkey D. LuffyOne PieceMerchFandomB¥121.7B
- 4Son GokuDragon BallMerchFandomA¥118.9B
- 5SnoopyPeanuts (Snoopy)MerchFandomD¥68.4B
- 6EeveePokémonTCGMerchB¥64.7B
- 7LuigiSuper MarioGamesMerchD¥60.5B
- 8YoshiSuper MarioGamesMerchD¥56.7B
- 9Princess PeachSuper MarioGamesMerchD¥55.6B
- 10CharizardPokémonTCGMerchB¥53.9B
- 11AnpanmanAnpanmanMerchFandomC¥49.9B
- 12VegetaDragon BallMerchFandomA¥48B
- 13Destiny GundamGundamMerchFandomA¥47.2B
- 14Unicorn GundamGundamMerchFandomA¥46.4B
- 15Hello KittySanrioMerchFandomD¥45.5B
- 16ZakuGundamMerchFandomA¥45.4B
- 17MoominMoominMerchFandomD¥44.7B
- 18DoraemonDoraemonMerchFandomC¥44.3B
- 19BowserSuper MarioGamesMerchD¥43.7B
- 20MiffyMiffyMerchFandomD¥42.9B
- 21KirbyKirbyGamesMerchD¥39.7B
- 22MewtwoPokémonTCGMerchB¥39.3B
- 23Tanjiro KamadoDemon SlayerFandomMerchC¥38.4B
- 24Donkey KongSuper MarioGamesMerchD¥36.6B
- 25MewPokémonMerchTCGB¥36.2B
- 26Naruto UzumakiNarutoMerchPublishingD¥34.1B
- 27Levi AckermanAttack on TitanMerchFandomD¥32.5B
- 28CinnamorollSanrioMerchFandomD¥32.2B
- 29Conan EdogawaDetective ConanFandomPublishingC¥32.1B
- 30Wing GundamGundamMerchFandomA¥31.6B
- 31Satoru GojoJujutsu KaisenFandomMerchC¥30.4B
- 32Nezuko KamadoDemon SlayerFandomMerchC¥28.2B
- 33Eren YeagerAttack on TitanFandomMerchD¥28B
- 34Tony Tony ChopperOne PieceMerchFandomB¥27.5B
- 35My MelodySanrioMerchFandomD¥26.8B
- 36Son GohanDragon BallMerchFandomA¥26B
- 37Yuji ItadoriJujutsu KaisenFandomMerchC¥25B
- 38ToadSuper MarioGamesMerchD¥24.4B
- 39KumamonKumamonMerchFandomD¥24.1B
- 40KuromiSanrioMerchFandomD¥23.3B
- 41FriezaDragon BallMerchFandomA¥23.2B
- 42Trafalgar LawOne PieceMerchFandomB¥23.1B
- 43ν GundamGundamMerchFandomA¥22.9B
- 44Roronoa ZoroOne PieceMerchFandomB¥22.3B
- 45Winnie the PoohくまのプーさんMerchFandomD¥21.6B
- 46Sasuke UchihaNarutoMerchPublishingD¥20.8B
- 47LucarioPokémonMerchTCGB¥19.7B
- 48WarioSuper MarioGamesMerchD¥19.4B
- 49NamiOne PieceMerchFandomB¥19.2B
- 50Mickey MouseDisneyMerchFandomD¥19B
Single characters and aggregated lines (e.g. mobile-suit families) are listed side by side. “Drivers” are the top two contributing pools. Figures change as the CEI model is updated.
Free to cite with attribution: “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.”