Character Economy Index

Character Economy Rankings

— measured by economic power, not popularity.

CEI estimates the annual economic scale driven by each character — the Estimated Annual CEI Value — across merchandising, publishing, video, games, TCG, and fan momentum.

All figures are independent estimates (CEI Estimate), not actual sales. Confidence grades: A = anchored to disclosed figures / B = calibrated estimate / C·D = estimate.

Today’s TOP 10

View TOP 50 →
  1. 1PikachuPokémonB¥188.5B
  2. 2MarioSuper MarioD¥123.1B
  3. 3Monkey D. LuffyOne PieceB¥121.7B
  4. 4Son GokuDragon BallA¥118.9B
  5. 5SnoopyPeanuts (Snoopy)D¥68.4B
  6. 6EeveePokémonB¥64.7B
  7. 7LuigiSuper MarioD¥60.5B
  8. 8YoshiSuper MarioD¥56.7B
  9. 9Princess PeachSuper MarioD¥55.6B
  10. 10CharizardPokémonB¥53.9B

Amounts in Japanese yen. ¥204.4B ≒ 204.4 billion yen of estimated annual commerce.

Rankings by franchise

Is Pikachu really the highest-earning Pokémon? Who tops the Mario family? Sixty years of Ultra heroes, ranked.

Pokémon →Super Mario →Ultraman →Dragon Ball →One Piece →All franchises →

About the numbers

  • ・Estimated Annual CEI Value converts public information and market data into the current annual scale of commerce each character drives. It is an estimate, not reported sales.
  • ・The model adds up pools: merchandising, publishing, movies & events, games, TCG, and fan momentum.
  • ・Confidence grades A–D indicate how strongly each figure is anchored to disclosed numbers.
  • ・Figures are recalculated as the CEI model is updated. Please include an as-of date when quoting.

How to cite: free to quote with attribution and a link — “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.” Full methodology is currently available in Japanese.