CEI Rankings
Rankings by Franchise
“Who is the highest-earning character in this franchise?” — ranked by Estimated Annual CEI Value, not popularity.
All figures are independent estimates (CEI Estimate), not actual sales. Free to cite with attribution.
Is Pikachu really the highest-earning Pokémon?
👑 #1 Pikachu¥188.5B
The top earner in the Mario family isn't necessarily Mario.
👑 #1 Mario¥123.1B
Goku or Vegeta — who has the bigger character economy?
👑 #1 Son Goku¥118.9B
Is Luffy untouchable? The Straw Hats, ranked by economic power.
👑 #1 Monkey D. Luffy¥121.7B
Who is the highest-earning Gundam character?
👑 #1 Destiny Gundam¥47.2B
Who is the highest-earning Demon Slayer character?
👑 #1 Tanjiro Kamado¥38.4B
Who is the highest-earning Sanrio character?
👑 #1 Hello Kitty¥45.5B
Who is the highest-earning Jujutsu Kaisen character?
👑 #1 Satoru Gojo¥30.4B
Who is the highest-earning Detective Conan character?
👑 #1 Conan Edogawa¥32.1B
Who is the highest-earning Monster Hunter character?
👑 #1 リオレウス¥17.1B
Who is the highest-earning Attack on Titan character?
👑 #1 Levi Ackerman¥32.5B
Who is the highest-earning Naruto character?
👑 #1 Naruto Uzumaki¥34.1B
Who is the highest-earning Doraemon character?
👑 #1 Doraemon¥44.3B
Who is the highest-earning Anpanman character?
👑 #1 Anpanman¥49.9B
Who is the highest-earning Haikyu!! character?
👑 #1 日向翔陽¥15B
Who is the highest-earning Kamen Rider character?
👑 #1 仮面ライダージオウ¥3.2B
Who is the highest-earning SPY×FAMILY character?
👑 #1 アーニャ・フォージャー¥16.8B
Who is the highest-earning Chainsaw Man character?
👑 #1 デンジ¥12.4B
Who is the highest-earning Disney character?
👑 #1 Mickey Mouse¥19B
Ultraman vs. Alien Baltan — heroes and kaiju on one chart, 60 years of Ultra economy.
👑 #1 Ultraseven¥2.9B
Who is the highest-earning BLEACH character?
👑 #1 黒崎一護¥12.3B
Who is the highest-earning SLAM DUNK character?
👑 #1 桜木花道¥5.6B
Who is the highest-earning Frozen character?
👑 #1 エルサ¥10.5B
Who is the highest-earning Chiikawa character?
👑 #1 ちいかわ¥7.2B
Who is the highest-earning Disney Princess character?
👑 #1 ラプンツェル¥8.6B
Who is the highest-earning Sumikko Gurashi character?
👑 #1 しろくま¥3.6B
Who is the highest-earning Rilakkuma character?
👑 #1 リラックマ¥8.1B
Who is the highest-earning Star Wars character?
👑 #1 ダース・ベイダー¥2.1B
Who is the highest-earning Pretty Cure character?
👑 #1 キュアブラック¥2.4B
Who is the highest-earning PAW Patrol character?
👑 #1 チェイス¥1.1B