CEI Rankings/ by franchise
Highest-Earning Super Mario CharactersAll 8 characters
The top earner in the Mario family isn't necessarily Mario.
Ranked by Estimated Annual CEI Value — an independent estimate (CEI Estimate) of annual commerce in Japanese yen, not actual sales. Confidence: A = anchored / B = calibrated / C·D = estimate.
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#1
Mario
GamesMerchConfidence D
CEI Estimate
¥123.1B
- 1MarioGamesMerchD¥123.1B
- 2LuigiGamesMerchD¥60.5B
- 3YoshiGamesMerchD¥56.7B
- 4Princess PeachGamesMerchD¥55.6B
- 5BowserGamesMerchD¥43.7B
- 6Donkey KongGamesMerchD¥36.6B
- 7ToadGamesMerchD¥24.4B
- 8WarioGamesMerchD¥19.4B
Free to cite with attribution: “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.”