CEI Rankings/ by franchise
Highest-Earning Sanrio CharactersAll 10 characters
Who is the highest-earning Sanrio character?
Ranked by Estimated Annual CEI Value — an independent estimate (CEI Estimate) of annual commerce in Japanese yen, not actual sales. Confidence: A = anchored / B = calibrated / C·D = estimate.
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#1
Hello Kitty
MerchFandomConfidence D
CEI Estimate
¥45.5B
- 1Hello KittyMerchFandomD¥45.5B
- 2CinnamorollMerchFandomD¥32.2B
- 3My MelodyMerchFandomD¥26.8B
- 4KuromiMerchFandomD¥23.3B
- 5ポムポムプリンMerchFandomD¥18.5B
- 6ポチャッコMerchFandomD¥13.7B
- 7バッドばつ丸MerchFandomD¥10.5B
- 8ハンギョドンMerchFandomD¥9.5B
- 9けろけろけろっぴMerchFandomD¥4.8B
- 10ぐでたまMerchFandomD¥1B
Free to cite with attribution: “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.”